Attention Insurance Marketers: Is Your Brand a ‘Servant’ or ‘Partner’ for Consumers?

Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or anthropomorphized, in their branding and advertising. Think of the Michelin Man. Allstate’s “good hands.” Even the former Lowe’s slogan “Let’s …

from News – Insurance Journal http://ift.tt/1Pt6w9c
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